Sigal Deutsch

Internal and Marketing Communication, Employer Branding

Why Invest in Internal Communication?

Research shows that high-end, professional workplace communication significantly contributes to a better employee experience. Further, there is an increasing realization that positive employee experience, workplace experience, and customer experience are tightly and completely interlinked and interdependent, and that communication is the lubricant that ensures that all these 'moving parts' work together smoothly and in sync to the benefit of the company, its customers, and its people.

Companies that excel in employee experience are:

X 0

More likely to
exceed financial targets

X 0

More likely to
delight customers

X 0

More likely to
engage & retain employees

About Me

I am a well-experienced versatile internal communication professional and a seasoned marketing consultant working with organizations and companies to achieve improved performance. I work with HR managers, internal communication professionals, and managers at all organizational levels, offering consultancy and outsourced services in internal communication, employer branding, and marketing communication.

My professional background includes senior positions in internal communication, external communication, public relations, employer branding, and marketing, working for global technology companies in a wide range of markets and industries. I began my professional career as a corporate and commercial law attorney, both in a law firm and in the legal department of a leading cellular operator.

Throughout my career, I have developed the ability to quickly analyze and grasp the essence of strategic and business challenges, and intricacies. My expertise includes accurate analysis of situations (complex and otherwise) and translating them into compelling creative yet simple, and clear messages as well as devising campaigns, and communication plans that incorporate business insights, organizational perspective, and management viewpoint, alongside employee's perspective.

I have over 20 years of experience working with employees and managers at all levels, C-level executives and board members, in global, fast-paced technology companies, in global-oriented and multicultural environment.

How Can I Help You Drive Effective Internal Communication?

I will work diligently with you and your team to foster your employee engagement and
commitment by developing clear, simple, creative messages, and inspiring and
compelling company and employee stories, as well as developing and implementing
effective and practical communication routines, and optimal utilization of internal
communication channels. We will further work to manage and strengthen your
employer’s brand and corporate reputation among employees and candidates.

This can spread across three levels, as needed:

Identifying the areas, dilemmas, and challenges for which effective communication can solve issues, assist to, or leverage other efforts.

Tailoring proper and effective communication solutions.

‘Hands-on’ outsourced Internal Communication and Employer Branding support and services.

My Services

Identifying and mapping company-wide communication needs

Analyzing communication challenges and recommending solutions and changes

Developing and implementing internal communications strategies

Developing and executing internal communications plans and programs - goals, focus, content, calendar, channels, and design

Creative planning, copywriting, writing, and production of a variety of materials (mailers, presentations, social network posts, newsletters, announcements, talking points, key messages, FAQs, and the like)

Tailoring specific communications for employee groups or events

Employee portal and internal social network – designing and planning new portal and internal social networks; Leveraging existing portal and internal social networks, developing content strategy and creating up-to-date appealing content

Senior leadership communication (verbal and written): planning communication content and timeline, speechwriting, drafting communications, and leading executive preparation

Developing and refining communications processes, channels, and tools

Outsourced ‘working hands’ for specific projects and initiatives, or to cover employee’s leave, ‘peaks’ of workloads, or in cases of no in-house internal communication function

Development of EVP strategy and employer brand creative; Writing content that informs, engages, and inspires employer branding

Ready to take your internal communication to the next level?

Leave a message, and let's walk this road together

Share Our Business Card with Colleagues: